Every creator, every platform, brings a labyrinth of differing data points that could blur your campaign's true impact. We put together a list of tools from our own research, unbiased websites like G2 and Captera, and our own experience working with these tools. Anticipating what your influencer tactics will achieve allows you to strategically adjust them to optimize your results. 1. Captiv8. Because EMV metrics are primarily used to evaluate influencer marketing activities, influencer posts generally make up the majority of the EMV figures attributed. Engagement is the number of actions that users took on your. Influencer marketing has a number of goals, including increasing your reach, growing your audience, driving engagement, and increasing traffic to your site. Use their personal platform to advertise a company or business's products. Reach measures how many people were exposed to your campaign;. Analyze your goals with key performance indicators ( KPI) to measure the performance of your TikTok influencer marketing strategy goals. If you consider social media is a great channel to run campaigns for your brand, you definitely want to grow your followers. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. Use affiliate links. Create personalized landing pages for each influencer 9. Post reach refers to how many. Free, un-gated resources to help Shopify brands build relationships, define objectives and measure the results of their influencer campaigns. , Van der Lans et al. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline. This trio guides the. Whether you’re just starting out with influencer marketing or you’ve found some success and want to double down, consider developing KPI(s) around management. 5. Report on total and per-post metrics, average audience information, ROI, best. Likely to come in more like 1-3 million impressions. 19. Campaign Measurement KPIs. DIY influencer marketing software. Our influencer marketing software takes care of tracking KPIs, so that you always know exactly how every campaign performed and which influencers delivered the best value for you. How to measure it: Track your brand’s social following’s growth over time using native dashboards in individual social apps, or using custom dashboards. Platform & Services. This is how you’ll determine the level of success you’ve had in reaching your audience with the help of the influencer. On the other hand, an ROI ratio of higher than 10:1 is exceptional. Look beyond follower counts to assess engagement. If raising your brand awareness is a goal, track different metrics such as post reach, social media content impressions on the branded posts of the influencer’s post. 11. The influencer marketing industry is expected to grow to. 4 billion. To effectively measure and analyze influencer marketing campaigns, use platforms that track key metrics, establish clear objectives, set benchmarks, track metrics consistently, compare influencer. Conversions. With influencer marketing, the vast majority of brands find it incredibly difficult to accurately measure the ROI from their influencer campaigns. 2. Measure the Results of Your Influencer Campaigns; Ultimately the success or otherwise of your influencer campaign comes back to the objective you set at the start of the process. On Instagram, engagement is measured by the number of likes and comments on your campaign post or story/video views. This influencer marketing agency in India is well known for running award-winning campaigns. Consider including not just the leaders executing the influencer campaigns but also communications and PR, data and analytics, social and digital, media, and content marketing teams. Which metrics should you measure in your influencer marketing campaign? The first thing you need to decide when planning an influencer marketing campaign is your goal. Engagement is one of the most vital KPIs in measuring influencer marketing success. The most direct way to measure influencer sales is via click-through and conversions from creator-based ads. 10-$0. Manage Instagram Relationships. 5 Adjust and improve your strategy. Step 1: Set Clear Goals. The average organic reach for brands on TikTok is about 118%. NinjaOutreach: Best for Outreach Campaigns Influencer marketing is a form of marketing in which brands work with individuals who have a significant following on social media or other online platforms to promote their products or services. Influencer Marketing is a hybrid of old and new marketing tools. Use both your goals and KPIs to measure your influencer marketing performance. This helps to optimize future campaigns for better results. Reach indicates the number of people who see your influencer’s content. Services Offered: Influencer Search & Discovery, Relationship Management, Campaign Measurement, Sales Material Generation, Audience & Industry Research, Real-time Reporting Channels: Facebook, YouTube, Instagram, TikTok, Twitch Steering the influencer landscape in 2023, Brandwatch Change Makers offers an unprecedented. Media. 4. The Brand Guide to Full-Funnel Influencer Marketing Metrics. Quality and quantity of their content. Engagement and sentiment. As consumers spent more time on social media – Facebook recorded a 12% growth in its monthly user base in January, while challenger TikTok has seen an 800% growth on its US userbase since 2018. One of the best ways to determine if you’re paying the right amount for an influencer is by measuring your influencer marketing campaign ROI (return on investment). The cons of influencer marketing. Once you’ve settled on your goals, it’s time to decide just how you’ll measure your progress towards those goals. What it is:. Influencer Marketing Industry is set to grow to approximately $9. Measure likes, comments, shares,. This isn't conducive to best results. Influencer marketing has been characterized as the fastest-growing form of advertising. 1. Scope the list of 10 metrics above if you need more inspiration — and read on to understand how privacy, data, and tracking developments are changing the way you can measure your marketing campaigns. But you should also focus on the qualitative data along with quantitative gains to evaluate the actual ROI of your influencer campaigns. Features. com. Audience Reach. Experimentation is key in the early stages of influencer marketing. After launching your influencer campaign, you’ll want to track how it does over time. The problem, says the ANA, is that the same level of data an advertiser gets from a paid influencer campaign across social media just isn’t there for organic influencer or content programs. For the sake of influencer marketing analytics, you can measure brand awareness through three indicators: Before and after your campaign, visit your influencer’s profile to count the number of “mutual” followers. Chart macro and granular impact from influencer campaigns. Send influencers a brief with information on your brand and campaign. Source. For instance, if you are a camping equipment brand. Aspire Platform. • Macro influencers: 100,000 to 300,000 followers. You need to collect and monitor the data from the KPIs that you defined earlier, and compare them with. Even if you’re familiar with influencer marketing and branded content, when it. marketers say measuring ROI is one of the biggest challenges of influencer marketing. Make sure your tools and systems are set up to capture the data that matters to you. Influencer marketing is measured by taking several factors into account. Influencer marketing tools enable you to find the right influencers, easily manage mobile campaigns, monitor campaign performance, and help you to measure your ongoing ROI. So let’s look into. Influencer marketing is projected to be a $4. The benefits include the amount of money you earned or saved from your influencer partnerships, such as revenue, leads, referrals, or savings on advertising. 9 million viewers tuning into last. But, if your campaign is focused on consideration and conversion, you might place a higher emphasis on engagement rate. Your Twitter metrics need to be analyzed for a specific purpose, like seeing if you met your social media goals or understanding if an ad campaign succeeded. Meant For: Startups, global brands, and agencies. Website Traffic. Influenced revenue “To prove the impact and success of your influencer marketing campaign, measure the number of leads and revenue brought in. Engagement metrics to consider tracking include engagement rate, clickthrough rate (CTR), and cost per click (CPC). The influencer marketing manager can construct a dynamic and expanding program with each new successful campaign. It does this by providing users with a host of valuable features. IMAI Cons. auto image + link. And your KPIs help you determine your most important influencer metrics. Hard-core analytics – Track engagement ranging from views, reach, social value to ROI and conversions. HypeAuditor is a popular influencer analytics tool that is widely used to analyze influencer campaigns. To achieve your goals, you'll need to select the most relevant metrics to track and analyze. Monitor and measure halo implications of influencer activity on non-influencer tactics. Activate and scale your influencer marketing campaigns with customizable workflows. Brandwatch Influencer Marketing Software. Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023. Keyhole is built to help marketers measure the impact of their social media and influencer campaigns. Engagement rate. StatSocial announces groundbreaking enhancements to its flagship Silhouette™ platform. For example, if an influencer marketing campaign with a beauty influencer promoting a skincare product reaches 100,000 people, and 2,000 of them make a purchase, the conversion rate would be 2%. What engagement metrics you should measure. The 11 methods Forbes suggest are: 1. Pricing: From $460. Work with your brand influencers to create schedules for social media content, collect data on engagement and conversions, and make changes to your campaign as necessary. Measuring ROI is an essential part of successful influencer marketing. Find the right influencers. Now, you should have a good understanding of how to track the results of your influencer marketing campaigns. Test for effectiveness by measuring the Campaign Acceptance Rate (the frequency influencers are opting-in to your campaign). 2024. Grin customizes its pricing to match its clients’ needs. For example, if you spend $10,000 on an influencer marketing campaign and generate $15,000 in revenue, your ROI. Results: With streamlined workflows, data transparency, and standardized performance measurement, Colgate-Palmolive's. Tools to measure engagement. By finding the right influencers, forming strong partnerships, creating compelling collaborations, measuring the impact of your campaigns, and optimizing based on findings, you can successfully leverage the power of influencer. After the campaign concluded, the brand was able to identify that both the fitness and lifestyle influencers not only generated the greatest awareness but drove. Understand How Your Brand Sells. Measuring ROI in influencer campaigns is vital. Solution: Traackr was implemented to serve as Colgate-Palmolive's system of record for influencer marketing uniting regions, brands and agencies on one platform for discovery, campaign management and measurement. Engagement is, arguably, the most important of the three metrics to pay attention to when you’re measuring social media success. Get an in-depth look at your brand’s social media health via Keyhole’s social dashboard feature. Managers do this better with the help of influencer marketing software that provides influencer lists and engagement metrics. Once you know what metrics matter the most to your campaign and have a chance to track those metrics, you can evaluate the success of your influencer marketing. With the YouTube campaign, NordVPN focused on the macro-influencer program and secured some of the biggest names as their ambassadors. So use metrics to inform your strategy. An influencer who has had a successful campaign with a competitor could be an excellent fit for. 1. In 2017, when influencer marketing was a growing industry, the media company, Ayzenberg Group launched a proprietary, artificial intelligence platform for marketing. Influencer’s in-house Impact Score is our unique way of measuring campaign performance. . Individual influencer metrics include: Total impressions Let’s dive a little deeper into the definition of these terms and how they all affect the success of your influencer marketing campaigns. 2. Use tracking tools and analytics. Solving the Measurement Complexities of Influencer Marketing. Campaign Monitoring. We’ll also take a look at a few strategies that can work best for each of them. Key learnings: Brief on the value of a product not its attributes, build trust by. Share them with your agency partners and align on the use of the guidelines’ definitions and calculations for organic campaign measurement and reporting. By: Stefanie Epler, Copywriter. If your goal is increasing sales, then using coupon codes can be an effective tool for influencer tracking, especially if you have hired multiple influencers and want to see how each is performing individually. Measuring Influencer Marketing. Measuring influencer marketing campaigns is tricky and varies based on the brand’s goals. 85 for every dollar spent. 1B ( The State Of Influencer Marketing: Benchmark Report 2023). Achieving Success with Influencer Marketing. September 14th, 2022. The ultimate objective of every influencer campaign is to boost revenue. PR professionals have always struggled to identify hard metrics and tend to tack on more “fluff” metrics like “potential impressions” or quantify placements based on dollars for the equivalent ad space. Recent research says that the top metrics used to measure the “success” of an influencer campaign are: Engagement (77%) Clicks (65%) Sales (53%) All three metrics are totally worth tracking. According to the Influencer Marketing Hub 2021 survey, the most common metric brands use to measure an influencer marketing campaign’s success is conversions or sales. 6. Align your strategies with the influencer marketing campaigns. Influencer KPIs help you quantify your campaign’s ROI. You can track all your influencer marketing campaign KPIs — such as budget, spend ing, revenue, conversions, media value, and more — to identify every campaign’s true ROI. Trusted by global names like Huawei, Adidas, and Microsoft, Klear is an intuitive influencer marketing platform that brands can use for collaborations on YouTube, TikTok, or Instagram. Influencer Analysis – The #1 Influencer KPI. You can set it up to measure metrics like the ones listed below for a specific date ranges. You can use link. Measuring the Impact of Your Influencer Marketing. The tool streamlines the creation of social ad content and lets you measure impact in just a few clicks to see what’s working, what isn’t, and what needs to improve. When working with influencers, you want them to help your business move the needle. Now it’s time to determine which influencers on each platform are right for your campaign. For example, align your influencer campaigns with key event dates for your stores, discuss creator feedback with your product development department, or supply your newsletter team with usage rights to quality influencer content. 8. A higher reach. Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns. Marketers are willing to spend over $4 billion on influencer marketing, with 60% stating that influencer-generated content performs better than branded content. Services Offered: Influencer Search & Discovery, Campaign Management. Content is published and amplified across channels. According to many. 1. Influencer campaigns can help with short-term sales, audience growth, brand sentiment, new product launches, and even vetting new product ideas before launching (among other things). Growth metrics show you the change (increase or decrease) of a metric. Tools like Upfluence offer end-to-end campaign management from influencer recruitment to contracts, content approval, influencer payment, and campaign reporting, so you can focus on. 3. For instance, if your goal is to reach a younger demographic, increasing your followers on TikTok could be a great objective… and a number that’s easy to track and measure. and to describe any potential differences in flu-related attitudes before and after implementation of the social media influencer campaign. You have vanity metrics to track and the nuances of different influencer strengths and weaknesses. Website traffic is easily the first influencer marketing KPI that can help you determine the success of your marketing efforts. An automated approach is most practical for big campaigns with several influencers across different social networks. With the need to appeal to Gen Z consumers and create a virtual experience, influencer marketing increased by 470% from 2016 to 2020. “But to comfortably put spend and resources. The influencer marketing industry is expected to grow to approximately $16. With an estimated 16. To measure and optimize your influencer marketing metrics, you need to use the best tools available. There are many influencer marketing tools that will allow you to track each campaign and measure its effectiveness. We have written. 6. 1B ( The State Of Influencer Marketing: Benchmark Report 2023). Want to know how to improve your brand’s influencer marketing campaign? We have a great blog post for you that is only a click away! Deep Dive into Reddit Ad Measurement Tools. Market Research. Measurement and brand awareness are definitely not two peas in a pod. The company partnered with 12 influencers in the food and lifestyle space, creating original content featuring the new product. ” Katai explains: “The most important KPI can be overall reach, signups or even leads or sales. One of these key metrics is Cost Per Mille, also known as CPM for influencer marketing. Overall, 117 influencers generated 69,495 engagements. Now that we’ve discussed attribution tracking of. Relevant: Align influencer campaigns with overall marketing goals and strategies. Brands are set to spend up to $15 billion on influencer marketing by 2022. Influencer marketing has been a very powerful tool in this era. These help you measure the ROI from your influencer campaign. Still, an influencer marketing campaign may require different metrics. By Chloe Huffman January 16, 2023 January 19th, 2023 Education, Measurement & Attribution 11 Min Read. 4B industry, and is predicted to increase by 29% in 2023 to $21. Not only has influencer marketing evolved but also the tracking of ROI in a marketing campaign. As the category takes up more of the global marketing spend, brands are demanding more from the measurement of their influencer marketing investment. If you have an influencer marketing platform like Traackr, you can even see an influencer's average engagement rate over time. Both indicators. Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. using affiliate services where the affiliate links have been created for you. First, you’ll probably want to consider what size influencer to target. An influencer marketing tool helps you measure your campaigns’ effectiveness with campaign analytics, including reach, engagement, and sales. Let’s take a look at 5 of the most important influencer marketing goals your brand should focus on. The final step is to track and analyze the data from your SMO influencer marketing campaign. This guide covers the fundamentals of what influencer marketing is and provides. 1. Tracking CPC is especially important for paid marketing campaigns, as it allows marketers to identify which campaigns, ad sets, or keywords deliver the best conversion results. The key metrics measured are brand awareness, favourability and consideration. Not only has influencer marketing evolved but also the tracking of ROI in a marketing campaign. By Jack Neff. Plus you can measure success on influencer campaigns with real-time reporting software. giving influencers personal discount codes; 2. 7. Follower authenticity. Its powerful analytics provide a detailed view of Instagram performance, identifying content types that resonate with your audience. In 2022, influencer marketing was a $16. Conversions:Measuring the effectiveness of an influencer campaign can be a difficult task, but by analyzing the costs and comparing pre- and post-campaign results, businesses can gain valuable insights into. Formerly called Falcon. 2. Influencer marketing campaigns are the short-term option. As your influencer. It is important that everybody in your firm with an interest in your influencer marketing campaign understands the difference between micro, macro and celebrity influencers. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. When recapping an influencer marketing campaign, there are generally three key performance indicator (KPI) categories that you should track and report on: First, performance metrics - or the measurement of how well an influencer’s. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. You want their followers to get in touch with the brand. Captiv8 is an end-to-end influencer marketing platform for athletes, sports influencers, and a host of influencers in other industries and niches. 8. To test the effectiveness of this common form of measurement, a recent study conducted by The Outloud Group, observed 150,000 users and their response to 158 influencer marketing campaign videos on YouTube. Zorka. Since creators are more approachable and relatable, brands can also build campaigns to improve customer experience and loyalty. Selecting a TikTok influencer whose audience is best aligned to your target users can yield the highest performance results throughout an influencer campaign. After the content has been published, the campaign ends. In this breakdown of influencer collaborations, we focus on hair care brands and analyze why these interesting and successful collaborations work. Success may mean a certain number of likes, reshares, uses of a specific hashtag, etc. Step 4: Monitor Performance before, during and after Campaigns. Citation 2019). Once you compare the data from your overall website traffic with the traffic generated by your influencer campaigns, you’ll be able. When measuring the impact of a brand awareness campaign, looking at your own brand’s social media presence is a good indication of whether more people have discovered your brand. Make sure to select an influencer who represents your brand values and reaches your ideal customer. Keep an eye on qualified leads 10. In addition to influencer-driven brand awareness, check how you can market your event for free. In order to measure the potential before the campaign, WOMMA recommends assessing some basic aspects of the influencer: The volume of offline conversations and brand awareness. Use affiliate links to measure success. To measure the effectiveness of your influencer campaigns, you can consider. Measure success. Effective measurement of influencer campaigns has puzzled and challenged marketers since the inception of the influencer-marketer relationship. Influencity. The brand’s Instagram influencer marketing campaign strategy is to collaborate with a wide audience through its Insider influencer program. The key metric you should be measuring all of your marketing spend on. Influencer marketing is a great way to get new customers by inspiring them with your content. Short-term college athlete influencer marketing campaign. 10 Qualities of a Top-Notch Influencer Marketing Platform15. 3. IMAI Pros. Brands should approach influencer relationships as a long-term tactic to maximize the relationship’s impact. KPIs for Influencer Marketing – A Complete Guide Tanya Alain Posted on November 18, 2022 5 minutes read Influencer Marketing Platform » Blog » KPIs for. The best ones are: 1. Sprout Social. Influencer marketing has been a very powerful tool in this era. It saves your time and money. Overall, engagement metrics tell you how well your audience received the campaign and what it did as a result. 365225@email4pr. Promo codes and landing pages can help. Our research has found that the following best practice guidelines hold true: Content must be relatable and authentic. The COVID-19 pandemic fueled significant growth in influencer marketing. While the two metrics are pretty similar in what they measure, there are some differences. Measuring your campaign’s success along with your influencer marketing ROI is impossible if you don’t outline your campaign goals first. Influencer Marketing Statistics. Step 3: Use Trackable Links. For example, follower growth shows how your follower count changes over time. You can set it up to measure metrics like the ones listed below for a specific date ranges. Impressions and Reach. 4. 05 for every dollar of paid media, RhythmOne reported in its "Influencer Marketing. While likes are easily countable and a sign of approval, comments are a. Carusele, a leading influencer marketing agency, was founded in 2015 with a mission to deliver guaranteed results to top brands and retailers in the US. Monitor and measure halo implications of influencer activity on non-influencer tactics. Google Analytics or other campaign measurement systems can only take you so far. In 2022, influencer marketing was a $16. This is helpful in two ways. Resources. Elements, like your objectives, can make measuring influencer marketing ROI and conversions difficult. Our Black Friday Sale Is Up & Running! USE CODE TAG20 All Plans Available at 20% OFF!The Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84% of marketers feel proving the ROI of influencer marketing is a challenge. Visualize data that summarizes your entire campaign. Monitor. Influencer marketing is a great way to reach your ideal target audience. This is the metric that measures how many people are paying attention to your campaigns. For future campaigns, you may work with one influencer over another or focus your campaign efforts on one social media channel instead of another. Step 4: Measure Your Success in Real-Time. Influencer performance-driven metrics. Built over time through common interests, content, or. Reach out to TikTok influencers and brief them about your campaign. At Rise, here’s how we set up successful measurement frameworks to measure the impact of influencer marketing campaigns on our clients’ businesses, and. Businesses need to track an influencer campaign’s performance: You need some extra tools to measure the outcome of your influencer marketing. This includes your first contact with an influencer and every interaction you have before, during, and after launching an influencer marketing campaign . Whether you’re looking to boost brand awareness or drive sales, tracking (and analyzing) KPIs lets you understand what works and what doesn’t — so you can make informed decisions. Like any other marketing effort, your influencer marketing campaign needs a concrete vision and goals to succeed. Carusele is an award-winning influencer marketing agency designed to create and manage influencer marketing programs for leading consumer brands and retailers. ROI Tracking Sheet. If you’re running a major campaign on Instagram (let’s say for a product launch, holiday sale or important partnership), you want to know how well the campaign is performing. 2. This includes metrics such as reach, engagement, and conversions. A best-in-class leader in social listening and media relations, Meltwater brings confidence to the process of finding and vetting influencers, measuring campaign ROI, and relationship management. 2. Although these numbers might look static and have a direct correlation to the actions your influencer takes, there are still many factors at play. Step 2: Consider a Wide Range of Metrics. Engagements like comments and website visits. 3. Influencers typically perform the following duties on social media: Post daily or weekly content, including photos, stories and videos. Nowadays, just like the proposal, most campaign reports take the form of a visual. Hubspot found that Instagram is the most popular platform for influencer marketing, yet Facebook is the most effective for influencer campaigns (Baker). The last step of your influencer marketing campaign is to monitor and measure the results of your campaign. The approach quantifies the economic value of publications. An influencer marketing KPI (key performance indicator) is a specific and measurable metric that indicates how well an influencer marketing campaign performs. Use affiliate links. Understanding the Different Types of Influencers. But the most important KPI to measure just might be those of the influencers you wish to engage with. Some tools that can help you track influencer content are Hootsuite. How to improve engagement through. Most important metrics to take into account in influencer marketing. 9. Between 1% and 3. You. Growth. But for influencers to be a credible part of our marketing mix, we had to prove their return beyond vanity metrics, as Marvin Chow, our VP of marketing, has pointed out. 3% of people report using conversions and sales to measure the success of a campaign. Schedule posts, research and engage with influencers in your industry, and measure the success of your campaigns — all from a single dashboard. Source: TikTok Audience growth. IMV allows you to compare influencers to determine their worth based on their past. Just mentioning your brand in a social media post isn’t enough reason for you to partner with an influencer. It uses AI technology to analyze and track influencer’s audience demographics, engagement rates, and authenticity of followers. 18 May 2020. Measuring brand awareness and reputation involves gathering data from various sources and channels to assess the brand’s visibility, reach, and impact. 2 – Use an influencer marketing platform to track influencer data. Brandwatch Influencer Marketing Software. This measures the efficiency of influencer marketing investments and includes things like cost per post, cost per view, cost per engagement, and so on. a successful TikTok influencer campaign looked like partnering with a content creator to produce a hashtag challenge that was fun and worth participating in. Influencer Campaign Engagement Metrics. Now, it’s time to use both your initial goals and KPIs to measure your overall campaign performance. This is the metric that measures how many people are paying attention to your campaigns. Jul 21, 2022. STEP 3: FIND THE BEST INFLUENCERS. Pepsi, Mediacom, Revlon, National Geographic, and others. 3. Influencer marketing expands your brand’s reach and speaks to a generation tired of overproduced and inauthentic advertising. Thoroughly tracking performance data and crunching the numbers provides the tangible ROI figures you need to report on value generated by influencer budgets. Use affiliate links to measure success. Every stage, from selection, to campaign management, to reporting requires a. Trusted by thousands of big-name brands like Unilever, Nestlé, and Delta, Brandwatch offers a number of features to help with marketing. Learning how to track influencer marketing campaigns can be a challenge, especially if you’re relying on a combination of influencer-provided metrics and stats from your brand’s Google Analytics platform. 3. Brands that allowlist influencer content or use. Built over time through common interests, content, or humor. An influencer marketing KPI (key performance indicator) is a specific and measurable metric that indicates how well an influencer marketing campaign performs. There are two ways to approach influencer marketing tracking. 7 billion in 2020. Metrics provide you with the data you need for a number of different areas: To know when to post for the most engagement. Food, fashion, beauty and lifestyle are the key categories wherein you can create great influencer marketing campaigns using influencer relationship management tool TapInfluence. 2. Still, despite the ANA’s best efforts, the guidelines for influencer marketing leave something to be desired, according to Jason Lucey, Senior Director of Marketing. Generally, ROI is a percentage that shows the profit yield for every dollar spent. HypeAuditor's Instagram Reports allows you to analyze the quality of an influencer's audience, engagement rate, and audience insights including location, age, gender, and interests. Ben Jeffries, Co-founder and CEO of Influencer said “The No. Spend efficiency metrics. A high engagement rate indicates that the content is resonating with the audience and generating interest, while a low engagement rate may indicate that the content is not as effective in capturing the audience's attention. In 2019 and preceding years, influencer marketing measurement's focus was relatively evenly balanced between differing campaign goals, but Conversion/Sales was the least-supported reason. Agency ran its first influencer campaign in December 2016, and by January 2019, they had orchestrated thousands of successful campaigns for more than 50 clients and created an in-house project management platform.